267: How Can Podcasting Transform Your Child Care Program? With Yulonda Smith

In this episode, you’ll feel like you’re sitting down with old friends as they coach Yulonda—and you—through the ins and outs of using podcasts and press releases to market your childcare program. The hosts share practical tips for getting started, from overcoming nerves to using AI tools (like ChatGPT) to turn podcast transcripts into blogs and social posts. You’ll learn how to amplify your message, tap into your network, and build trust with families—all without needing fancy tech or perfection. It’s all about taking action and sharing your story! 🎙️✨

Want to start your own podcast? Check out our platform Buzzsprout: https://www.buzzsprout.com/?referrer_id=895756

Check out Summer Sponsor: Childcare Business Growth

Thanks for Listening 🎧

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Transcript

Marie 00:00:03  Welcome to Child Care Conversations, the podcast where early childhood leaders like you get real world strategies, honest talk and a whole lot of support. Whether you're running one center or many. We're here to help you lead with confidence and clarity. This episode is brought to you by our summer partner Child Care Business Growth, your go to solution for filling spots, increasing revenue, and scaling your child care business without the burnout. We're proud to partner with a team that's as committed to your success as we are. Learn more at Childcare Business growth.com. Now let's get into today's conversation. One we think you're really going to love.

Kate 00:00:51  So have you ever decided that maybe you wanted more content for your child care center and you weren't really sure where to start? Well, today I am going to actually have a coaching slash. Just get down to the nitty gritty conversation with Yolanda. And we decided to record this because I wanted to show her how easy it was to do a podcast.

Yulonda 00:01:13  So appreciate that.

Kate 00:01:16  So with that, let's just start with kind of the basic Yolanda, which is where do you want to use this content? What is the content you want to create, and what made you think a podcast was how you wanted to do it?

Yulonda 00:01:29  So I just basically, I want to put out content that's raw and real.

Yulonda 00:01:37  because sometimes we get the fluff, we get all the advice, but sometimes we just want to get down to real questions and real, heart answers. So that's why I wanted to put that out for childcare.

Kate 00:01:50  And so we'll just go out to other child care workers. Will this go out to owners? Would this got to parents. Where do you see your use of this content.

Yulonda 00:02:00  I feel like anybody in the world like it can go out to anybody in the world, whether you're an aunt or whether you're, the mom or dad or grandma taking care of your kids. Just, every angle, if you're touching a child or impacting a child in any way, I think that the content that we would have would just touch you in some kind of way.

Kate 00:02:26  Awesome. So right there is the basics of getting started. So literally just talk and knowing that an episode can literally be ten minutes, 20, it can be up to 20 minutes, but you want to keep them short. You want people to feel like that.

Kate 00:02:46  You're approachable, right? So you're getting personal with them. The other thing that's really great about a podcast is that you don't have to go, oh, I have to do this forever. there are some folks who do, you know, kind of think that once you start a podcast, you have to do it forever, but you don't. You can say, you know what, I want to do a series like a little mini series. I mean, we had mini series on television, right? if you look at what we do now with television, there are some places that call a whole season, like 16 episodes versus back in the day when it was like 40. Right. Right. So why not just do a, you know, think about it as I want to do a series of real questions and real answers related to infants or, because you're looking at it from your child care perspective, you might go, what is the age group I need to fill? So do you have one age group that has more holes than others?

Yulonda 00:03:47  currently I don't.

Yulonda 00:03:49  Oh yes, I will say I'm sorry. Yes we do. And I think it's a world wide problem Because when the schools start opening up for the threes and the four year olds to come in, I think that everyone saw a significant drop in enrollment in those age groups because, I mean, who's going to pay for child care? and in most places, child care. I would say, when they can get it for free. And it's like a one stop shop because they have older kids at the school. so I feel like the threes and fours have taken a deep dive, but not also parents not knowing, like the quality when you're not child care versus preschool or education. we focus so much on that and get ready for kindergarten and giving those social emotional skills, that sometimes I just see the bigger picture, like, oh, we're done paying for child care, so let's move them on. so I feel like we can bridge the gap in some ways to educate parents in that way.

Kate 00:04:54  So right there.

Kate 00:04:55  So I bet that if you sat there, I see your little pencil there. And if you sat down and wrote everything you'd love to tell to a parent about why keeping that three year old in your preschool at a ratio of 1 to 14, versus going to the public school at a ratio of 1 to 22. Why they need to do that, right. So you can start with ratios. You can start with regulations and safety. You can talk about the importance of play or the things that are really key at your program, like if you were a Stem program or an outdoor program or just a play based, you know, whatever that your curriculum and passion is that can get shared into, again, 2 or 3 episodes. So you could just say, I'm going to do my brainstorm and make that the first thing you do. And that can be a series that could be all you ever do, but you had to start the middle and an end.

Yulonda 00:05:49  To the fact that you can do mini series.

Yulonda 00:05:52  I always thought I didn't want any involvement with any kind of social media, YouTube or anything, because I felt like it was something that I was going to have to keep up. Keep up, keep up long, long term. So excuse my ignorance, because I absolutely didn't realize that I.

Kate 00:06:10  Know a lot and a lot of people don't. But because we're thinking about this podcast and this content for your business is marketing, right? So if you think about doing it as, a focused topic series, you also can invite special guests. It doesn't have to just be you talking now. A lot of us are perfectly comfortable just going, I'm going to talk all day, but there's also a lot of people that are like, okay, I've been told I need to do this, but I don't like to talk. I don't want to be seen. So podcasts don't have to have video. actually, when you post it to a podcasting app, there is no video that would have to be, you know, that would be you posting it on YouTube.

Kate 00:06:55  you can have parents and you can ask parents questions. You can bring in experts from all over the globe, to talk about. So, like, all those things you'd really love to tell to your parents, but you're thinking, maybe I'm not the one to tell them. Let me go. Let me go find this expert. Yeah. Let the expert tell your parents. but know that you can be the expert for somebody else. So you might find a podcast friend in Texas, for example, who wants this exact same topic. And you guys share, you know, you go on her podcast and, and have your little rant and she comes on your podcast and has a little rant. Now you both have two episodes because now you can share those episodes. You don't have to necessarily do all of them as brand new content, and that way you're also not doing it all by yourself.

Yulonda 00:07:48  Okay.

Kate 00:07:49  Okay, so what's happening now? We definitely got.

Yulonda 00:07:53  Along the lines of all guests. I'm definitely leaning toward bringing in guests, because we don't realize how many people in our life that have different perceptions and different professions that kind of all tie in together.

Yulonda 00:08:07  So, I'm, I'm definitely doing the guest podcast.

Kate 00:08:12  Yeah, you can have guests. You can also have rotating co-hosts. So, Carrie and I usually co-host our episodes together, but like, if one of us is on vacation or something else is going on, we may get a guest co-host, or you can rotate them.

Kate 00:08:30  So again.

Kate 00:08:31  sometimes it's just easier to bounce those questions off of somebody. even if you want to, to really kind of do a soapbox moment, it might be worth having maybe somebody who thinks differently than you. So maybe, somebody who you respect, who might be an elementary school principal, People who might have an opinion on why. For working families, you know, or families on budgets, why public pre-K is a good solution, right? you may have to bite your tongue and there may be blood dripping out of your mouth.

Kate 00:09:06  Right, right.

Kate 00:09:07  Because it may be very different than what you actually think. But again, it's an option. You don't have to go there.

Kate 00:09:13  Right? But we do know that, you know, anything where people kind of get into kind of an argument, whether it's on television, whether it's on talk radio, a podcast. These are things that get people kind of like, maybe I this is kind of interesting, right? I like the little banter that seems to maybe they don't like each other kind of a thing.

Kate 00:09:35  Right, right.

Kate 00:09:36  So there you go. That's your content. That is the that is basically what I call steps one through four, because I actually tell you there's going to be eight steps total.

Kate 00:09:46  Right.

Kate 00:09:47  Okay. So the next one is the actual logistics to getting started. Okay, so if you want.

Kate 00:09:55  And.

Kate 00:09:56  You do not have to have an introduction or a like an end, like an intro or an outro, but if you do. the music has to be royalty free music. So if you googled royalty free music, you'll find royalty free music. You'll find stuff that's free. You'll find stuff that you can pay for.

Kate 00:10:15  But your intros and outros are like 15 seconds, right?

Kate 00:10:19  Yeah. It's like.

Kate 00:10:20  Hi, welcome to real life with Yolanda, right? Like that's it. And then boom, your episode starts.

Kate 00:10:27  Okay.

Kate 00:10:27  Okay. So nothing.

Yulonda 00:10:30  Do you need fancy equipment?

Kate 00:10:32  Nope.

Kate 00:10:32  So that's.

Kate 00:10:33  Actually.

Kate 00:10:34  Look at you. Are you sure you're not looking at my notes? Because that's actually the next thing. What you see is what you get. So we have over 300 episodes. We've been doing it for five years, and literally we use zoom and our computers.

Kate 00:10:47  Okay.

Kate 00:10:48  We did we have had fancy computers. We have had mixing boards. We have had all of that. But what we have found.

Kate 00:10:58  For.

Kate 00:10:59  Most of the people who are listening to us, for the purposes that we do, our podcast recording on zoom and using the audio track.

Kate 00:11:09  Is.

Kate 00:11:10  Really all we ever need.

Kate 00:11:13  Okay.

Kate 00:11:14  The biggest thing here, here's the key thing with the tech setup. Decide what day you're going to start.

Yulonda 00:11:23  Pressure. No pressure. No pressure.

Kate 00:11:25  But most of us, we will spend so much time trying to analyze, decide, maybe even practice.

Kate 00:11:36  Right.

Kate 00:11:37  but the best thing to me in step five. So in step five, I've got, like, five little baby steps is to pick your launch date. Now, in addition to a launch date, you need a name for your podcast if you are doing it. If you are looking at this content creation. So I like to think of a podcast as content creation because you're going to recycle this content to blog, post newsletters, things in your social media future books. So I like to encourage people to come up with a name that's really clear, not necessarily one that's really clever. So it might be. What's the name of your, program? Yolanda? I know I saw it on screen.

Kate 00:12:18  But I don't remember.

Yulonda 00:12:20  Kids club.

Kate 00:12:21  Kids club. So you might have literally tips from Kids Club Tampa. Or. Or it could be if it's going to be you as the brand.

Kate 00:12:31  It could be, you know, real thoughts on child care from Yolanda.

Kate 00:12:36  Okay. Right.

Kate 00:12:37  Something like that. Something that's really.

Yulonda 00:12:39  Kids Club Chronicles.

Kate 00:12:41  Something. Well, but so but.

Kate 00:12:43  As Chronicles, what are you really going to do? Like making it a chronicle? Or is this like getting real? Or is this tips like what is? Just think it through. we had our first hundred episodes. We actually had another name.

Kate 00:12:56  Okay.

Kate 00:12:57  It was colorful clipboard.

Yulonda 00:12:58  Okay.

Kate 00:12:59  And for us, we knew exactly what that meant because as a director, we both at different times had this colorful clipboard that we carried around. That was kind of where we took all feedback when people wanted to give us things to do. So to us it made a lot of sense, but it didn't really make sense to anybody else.

Yulonda 00:13:20  Okay.

Kate 00:13:21  So and because your goal here is marketing either keep it on brand with your child care center. attach it to you okay.

Kate 00:13:30  Okay. Because remember.

Yulonda 00:13:32  That's so hard.

Yulonda 00:13:34  to either. Oh, I don't know. I would have to. That's definitely a thinker, cause.

Kate 00:13:39  But you know what? You don't even have to figure that out yet. Believe it or not, that actually can be one of the last things you do.

Yulonda 00:13:44  Okay.

Kate 00:13:45  Okay. So then you're going to want to record a few episodes. And again remember they're 10 to 20 minutes.

Kate 00:13:53  Okay.

Kate 00:13:54  So I tell everybody record five episodes because you actually need five to actually launch on most platforms.

Kate 00:14:01  Okay.

Kate 00:14:01  So record the five episodes and then decide where do you want to put them.

Yulonda 00:14:07  Okay.

Kate 00:14:08  So the different places you can put them include YouTube. You know, YouTube's free. You can go to a YouTube channel.

Kate 00:14:15  And.

Kate 00:14:16  Make it on an email. That's not your personal email.

Kate 00:14:19  Right. Right. Right. All right. Something different.

Kate 00:14:22  You can post it on your website. Right. You can just especially if you're just doing a little mini series, you can just put those files right there.

Kate 00:14:30  embed them into your website on a, on a, on a page that's resources for parents or something like that. You can use a podcast platform now. my preference is Buzz Sprout.

Yulonda 00:14:46  Oh, yeah, I mentioned.

Kate 00:14:47  It. Yeah.

Kate 00:14:48  And I absolutely love Buzz Sprout because it integrates with all of the platforms. It will do an RR, an RSS feed, which basically is a feed that can be embedded into your website. So it's really easy. You don't have to do any cut and pasting or programming. It just puts it there. it takes less than like ten minutes to upload. And if you've done an intro, you upload the intro. Once, you upload.

Kate 00:15:16  The next.

Kate 00:15:17  The episode, and boom!

Kate 00:15:20  You don't even have to.

Kate 00:15:20  Try to make them go together.

Yulonda 00:15:22  Okay. Is there a lot of editing involved?

Kate 00:15:26  the only place we ever edit is usually at the beginning, where we take off.

Kate 00:15:31  Like our.

Kate 00:15:32  You know, one, two, three, four.

Kate 00:15:34  Five.

Kate 00:15:34  Okay.

Kate 00:15:35  and that's only because we. And and now we do have an editor that for us does take out, like some arms and us and tries to equalize, kind of the noise levels, because there's usually at least two of us. Okay. But you don't have to. And Buzz Sprout now has some AI editing features that are included.

Yulonda 00:15:56  Okay.

Kate 00:15:57  So again, that's kind of why I've liked Buzz Sprout. they've added several AI features over the last five years, and it's really made it so that you don't need to have a lot of other software.

Yulonda 00:16:09  Okay.

Kate 00:16:09  Okay. So after you've done five episodes, you've figured out where you're going to put it. You know, you got to tell people that it's there.

Yulonda 00:16:19  Yeah. Okay.

Kate 00:16:22  So so promoting your work, right. So, like I said, so under step five, which is the technical setup, right? It's the intro. It's the outro. It's the we do it on zoom. Picking a launch date, coming up with your name, record some episodes.

Kate 00:16:41  And then promote it.

Yulonda 00:16:42  Okay.

Kate 00:16:43  Now number six. Now this is all optional. If you use something like Buzz Sprout. You can have kind of a description or what they call show notes to your episode. And that's where you could have resource links. So like if somebody's listening to an episode on, maybe you're going to talk about the rough and tumble kid right in big body play. And so maybe you want a resource to a book or maybe some other expert that talks about big body play and why kids should have big body play and why kids should maybe do heavy work on the playground. You know why you have that wheelbarrow on the playground?

Yulonda 00:17:24  Okay.

Kate 00:17:24  Okay. And then you can also put in call to actions like, hey, join my email list. Hey, sign up and bring your kid here today for that kind of stuff. Right.

Yulonda 00:17:33  Okay.

Kate 00:17:33  So now here's the big one. Are you ready for the big secret?

Yulonda 00:17:37  Yes. Don't overthink.

Kate 00:17:40  Don't overthink it.

Yulonda 00:17:43  Be like, oh Lord.

Kate 00:17:46  The biggest thing I can tell you is to not overthink it, not get too stressed out. It is literally to, get started. You're going to grow in confidence, and the quality of your episodes are going to get better and better and better. If you go listen to our episode one through ten. It will crack you up. It should give you all the confidence you ever need to get started.

Yulonda 00:18:10  Okay.

Yulonda 00:18:11  And good.

Kate 00:18:13  I think that if you rehearse or overthink it, you're going to get very frustrated with yourself because you're going to be like, oh, that's not what I wanted to say. Well, nobody knows what you wanted to say except you.

Yulonda 00:18:27  Okay.

Kate 00:18:27  And so literally, we take a post-it note and we might write some notes down on a post-it note, and that is to the extent of an outline.

Yulonda 00:18:36  Okay.

Kate 00:18:37  Okay. And that's it. Boom! Do you have a podcast?

Yulonda 00:18:42  Okay.

Kate 00:18:43  But you don't really have a podcast. What you have is awesome content that you can now use as a podcast.

Kate 00:18:50  You can use in your social media. You can take the transcripts.

Yulonda 00:18:56  So you can.

Kate 00:18:57  And you can take this. I do you have Microsoft Word at your place or do you use Google?

Yulonda 00:19:02  No, we use Microsoft Word.

Kate 00:19:04  Okay. So in Microsoft Word there is actually a feature that allows that. It will translate a word file.

Yulonda 00:19:11  Oh, you mean you.

Kate 00:19:12  Don't even have to pay for a trans a translation software.

Yulonda 00:19:16  Okay.

Kate 00:19:17  And then you can take that transcript. Toss it into ChatGPT and say, make me a 150 word blog post out of this.

Yulonda 00:19:26  So is that the same thing as the dictate button or is that something different?

Yulonda 00:19:32  It's a dictate button. Yeah. I'm just that is. If you if you.

Kate 00:19:36  Yeah. If you update, if you upload your audio file to the dictate button because there's an option and the dictate button.

Yulonda 00:19:43  Will transcribe that.

Yulonda 00:19:45  Oh I see it. I'm looking right now. I'm sorry.

Yulonda 00:19:48  That's okay. Yeah I do use.

Yulonda 00:19:51  The dictate button.

Yulonda 00:19:52  But you know you don't drop down. You don't read extra. You just find something cool. And I didn't dig into it more. So I'm very excited about that.

Yulonda 00:20:00  Yeah.

Kate 00:20:00  And then you take that transcript and you throw the transcript into ChatGPT. And I am a huge conversation person. I am not a prompt person. And so I do it with a, you know, hey, can you make this 150 word blog post? And then I read it. And if I don't like it and I don't think it sounds like me, I'm like, can you make this more fun?

Yulonda 00:20:21  Yeah, because.

Yulonda 00:20:23  It is fun. So.

Yulonda 00:20:24  Absolutely.

Kate 00:20:24  Can you give me a link to a good book for a parent on this subject? Right. Can you. And then, you know, those kinds of things. So that's all the kind of stuff that I will then go, and I need this.

Yulonda 00:20:37  Okay.

Kate 00:20:37  Oh, this is great. Any other examples? And my favorite line ever with ChatGPT is what would you change or what is it missing?

Yulonda 00:20:45  Okay, I didn't think to ask them that, you know.

Yulonda 00:20:49  Well, and I always say.

Yulonda 00:20:50  This, we use these resources, but we don't ever think to dig a little deeper.

Yulonda 00:20:56  You know, here's a question.

Kate 00:20:57  When you when you're working with ChatGPT, do you tell ChatGPT what kind of business they or what kind of person they are?

Yulonda 00:21:03  No.

Kate 00:21:04  So like if for example, this, I would say you I need you as an expert copywriter and a marketing blog specialist to write me a blog geared at parents in Tampa who are prior military, who are taking their children out of my private preschool and putting them in public preschool. And then can you make this blog appeal to them?

Yulonda 00:21:32  Wow.

Yulonda 00:21:33  Never knew that could do. Never knew. Mind blown.

Kate 00:21:37  So if you're not sure, do it. However you've been doing it, just give it the transcript. Say I need a blog. Then tell it. It's the expert.

Yulonda 00:21:46  They go crazy.

Yulonda 00:21:47  They get a whole different.

Kate 00:21:48  And then I come back and go, hey, I need a really strong, engaging hook.

Kate 00:21:52  And then chat will ask you, hey, would you like some social media posts to go with this?

Yulonda 00:21:58  Wow.

Yulonda 00:21:59  Okay.

Kate 00:22:00  And say yes, I would like two for Instagram, two for Facebook. What kind of image should I use?

Yulonda 00:22:07  I'll just use the what's given to us to our advantage because we're just I'm I'm a I'm a number seven all day. I'm going to overthink and overthink just I'm going to be transparent when, you guys said that you had the, news press. I, my stomach just went in knots. first of all, I'm not privy to know what news press I have here. Like, just being transparent. And then the thought of everybody out in the community reading about it is so scary. I don't, I don't know why, but my stomach was like, oh, I hope they don't post it. I'm not going to I'm not going to send it any further. Like, it's cool. It is what it is. but like stuffing yourself down because you overthink things.

Yulonda 00:22:53  I don't think we'll get very far in life. I'm working on it. but, like, naturally, I'm just kind of like, if you're in my bubble and, you know me, cool. And if not, if.

Yulonda 00:23:05  You have the bubble. Yeah, yeah.

Yulonda 00:23:08  Just like.

Yulonda 00:23:09  Well.

Kate 00:23:10  So if you think about it, Yolanda, you're already spending a lot of money developing those relationships with your families, with your parents. you're using a marketing resource. So right now, you're the last key to an awesome marketing resource. It's you. And that horn ain't going to eat itself, sweetie. And so nobody's going to know how awesome you are unless you got a bugle player. And most of us don't have one. So you get to be your own bugle player. And sometimes, and again, press releases are not something like we don't I've not I have not been to an early child care workshop conference in over 20 years where somebody actually done how to do a press release.

Yulonda 00:23:54  Ever and to.

Yulonda 00:23:56  A.

Yulonda 00:23:56  Couple.

Kate 00:23:57  Yeah. So Carrie and I already decided we already wrote the workshop. We already decided that that's what Nick needs to have us do next year.

Yulonda 00:24:05  But it's Nick.

Kate 00:24:08  But it's one of those things that it's like, even if we tell somebody how to do it, the stop and now do it. Which is what I love about Nick's format. Right? So like in Nick's format, that would be the easiest thing for us to do is like, okay, so I want you to write two sentences about your program because this is going to be in your press release. Y'all are like, no, it's.

Yulonda 00:24:33  Yeah.

Yulonda 00:24:34  It's so hard.

Kate 00:24:35  Well, again, it's that it's. We make it harder than it is.

Yulonda 00:24:40  Because we.

Kate 00:24:40  Think we have to make it perfect. but, you know, if you reach out to one of the Tampa newspapers, you take that template that Carrie created, literally fill in the blanks and send one of the I mean, there are a bazillion pictures of you getting your awards.

Yulonda 00:24:58  Oh, wow.

Kate 00:24:59  There are. I've seen them. And go find one that doesn't make you go, oh my God.

Yulonda 00:25:08  Yeah.

Kate 00:25:09  That part kind of like the pictures of us being the turtles. There's like two pictures I've.

Yulonda 00:25:14  Seen that don't.

Kate 00:25:15  Make me go, oh, my God.

Yulonda 00:25:17  I love that.

Yulonda 00:25:18  That was really good.

Kate 00:25:20  And so if you're going to be, you know, the award winning Yolanda Smith, the awesome entrepreneur, child care educator, child care business owner. We want to scream it from the rooftops because people need to know why. They need to stay at your program going versus going to that free public school. Okay, okay. And that's how you tell them you're not really telling them. You send a press release to a newspaper, and then that newspaper now makes you the the authority.

Yulonda 00:25:49  Okay.

Kate 00:25:50  Okay.

Yulonda 00:25:51  Good. Right.

Kate 00:25:51  Does that make sense?

Yulonda 00:25:53  It makes perfect sense.

Kate 00:25:54  So now it just requires the action piece, right?

Yulonda 00:25:57  The action piece.

Yulonda 00:25:58  Is it.

Yulonda 00:25:59  All right. So when are you going to when are you going.

Kate 00:26:01  To do that press release.

Yulonda 00:26:03  probably if I, if I was to answer you, I would probably do it today and sooner rather than later. Because if I don't, I'll get back in number seven.

Kate 00:26:14  Well, and if you do it today, it's still relevant. If you.

Yulonda 00:26:17  Wait two weeks.

Kate 00:26:19  Then it's. Oh, yeah. Two weeks ago I did this.

Yulonda 00:26:21  If you do it.

Kate 00:26:22  Today, you're like, hey, entrepreneur Yolanda Smith just got back from international conference where she received two of these awards.

Yulonda 00:26:30  Okay.

Kate 00:26:30  In Miami last Friday.

Yulonda 00:26:32  Okay.

Kate 00:26:33  Because you're.

Yulonda 00:26:34  Hot.

Kate 00:26:34  And you need and people need to know your hot shit.

Yulonda 00:26:37  No. Thank you.

Kate 00:26:38  You're not going to say your hot shit.

Yulonda 00:26:40  Nick already.

Kate 00:26:41  Did. And now you just want the local paper to say it, too.

Yulonda 00:26:45  Okay. So.

Kate 00:26:47  Are you part of a local chamber?

Yulonda 00:26:49  I am, but do I go often? Not as much as I would love to.

Yulonda 00:26:54  But.

Kate 00:26:55  Them, the press release. And anytime you can't go find somebody else in your network who can go on your behalf. Maybe it's a parent who loves the network. Maybe you have a teacher who like like that's their thing. Put somebody in those things as often as possible, and it doesn't always have to be you.

Yulonda 00:27:12  Okay.

Yulonda 00:27:13  Didn't know that either.

Yulonda 00:27:15  Yeah.

Kate 00:27:15  Make it. Make it a parent.

Yulonda 00:27:17  Okay.

Kate 00:27:18  Especially parents that are like your raving fans. Like your super parents. Send them.

Yulonda 00:27:24  Okay.

Kate 00:27:25  Them talk about how awesome you are.

Yulonda 00:27:27  That's awesome.

Kate 00:27:28  Right? Because, you know, you're back there being the superhero. You need somebody out there being the.

Yulonda 00:27:34  the.

Kate 00:27:34  Alfred. You need an Alfred. Go, go. Be out. You need some parents out there being Alfred. So.

Yulonda 00:27:39  Okay.

Kate 00:27:40  All right. Any other questions? I know I threw a bunch of stuff at you. I know I am making you be recorded.

Yulonda 00:27:47  No. You're fine.

Yulonda 00:27:49  The only other question I would have is just, like technical questions, like, even just, getting, like, you know, like, you guys gave us the, the press release thing.

Yulonda 00:28:01  getting that from the platform that it is to where it needs to be. the technical part is, is a little scary for me.

Kate 00:28:09  So the technical part on the podcast.

Yulonda 00:28:12  Yes. Okay. That's why are we.

Yulonda 00:28:13  Talking about like, say, hey, I did do the dictate. and I'm just talking to, word. How do I get them from word to where I need it to be?

Kate 00:28:23  So from word into, like, the bus sprout show notes.

Yulonda 00:28:27  Right. Right. Right. Right.

Kate 00:28:28  So hang on. I'll go show you.

Yulonda 00:28:30  Okay. Well, that's really like half the battle.

Yulonda 00:28:34  If I feel like that, I'm. I'm confident in. if I feel like I'm confident in what? What my steps are and how to go through it, then I can I will be more opt to do what I need to do quickly.

Kate 00:28:47  All right. Let me just go to it's trying to take me to episodes, and I don't want it to take me to episodes. I want it to take me to.

Kate 00:28:55  All right. So let me go. I'm going to do a screen share.

Yulonda 00:28:59  Okay.

Yulonda 00:28:59  Thank you. Yeah. All right.

Kate 00:29:02  So here is literally our bus sprout home page. Right. So this is the admin page. And if I was going to upload a new episode I'd come to upload new episode. Okay. And then here all I do is choose a file. So in my case I come over here to downloads and no under documents. Soon.

Yulonda 00:29:27  I guess I should have looked at the platform first because I see where it says truth about.

Yulonda 00:29:30  That's really. That's okay.

Kate 00:29:32  So now I'm just going to choose the audio file.

Yulonda 00:29:35  Okay.

Kate 00:29:35  And so.

Yulonda 00:29:38  From here it's.

Kate 00:29:39  Leave unpublished publish immediately scheduled for future. Right. So I'm going to give it an episode. And yesterday was hire me. We had the best teacher. She's only been in the field for a couple of years. But she's everybody like, loves her energy. So they keep promoting her.

Yulonda 00:29:55  And I'm like.

Kate 00:29:56  Can we talk about why? How people found you? And she was a parent referral.

Yulonda 00:30:01  Oh my.

Yulonda 00:30:01  Gosh.

Kate 00:30:02  The owner went to the owner went to all of the parents and said, hey, you know, it's post-Covid. We're having a little trouble keeping, you know, some quality staff. Do you know anybody who really has a lot of energy and likes kids? Okay, so she was a parent. She was the parent referral because the owner asked the parent, not because the parents just said, hey, I know this person.

Yulonda 00:30:23  Okay, Okay.

Kate 00:30:24  So now you've taken it from dictate with word. You have two options. So this is the episode description. So this would be the show notes. This isn't where you would put the transcript. Right. But this would be tips for parent referral.

Yulonda 00:30:43  Okay.

Kate 00:30:44  Of staff. Right. Or whatever you might put. Right.

Yulonda 00:30:46  Right.

Kate 00:30:47  Call me at my phone number. Right. So put some some sort of call to action. Phone up. Phone number. There we go. All right. you can include artwork, so you can have episode artwork.

Kate 00:31:01  You can even design it in Canva and put it right in here. Right. And so that is, you know what all you need.

Yulonda 00:31:09  You have.

Kate 00:31:10  More options. Right. But here I'm going to just save episode now from here. So I've saved the episode. It's not live. It's just saved over here on the right hand side you see this add transcript.

Yulonda 00:31:23  Yes.

Yulonda 00:31:23  And that's where you were talking about. Go in, plug and paste.

Kate 00:31:27  Put in your dictate.

Yulonda 00:31:28  Okay.

Kate 00:31:29  Now here's the reason to do that one. Now you've got a transcript. So now anybody can use your Buzz Sprout content but so can you. Okay. You can also take that same content. I'm going to take us one more place. Hang on. All right. So now you can also. So I call my ChatGPT Jodie.

Yulonda 00:31:51  So I've given.

Kate 00:31:51  I've given Jodie a name. So if you ever hear me say something about my employee Jodie, you know that that was probably ChatGPT.

Yulonda 00:31:59  Okay, that's really great.

Kate 00:32:01  So here I am literally in ChatGPT that says, here is the transcript from a podcast podcast I recorded. Can you make it 150 word blog a 300. Well we'll go with 400 word newsletter, and I need three social media posts.

Yulonda 00:32:29  To go with it.

Kate 00:32:31  You are.

Kate 00:32:32  An expert in digital.

Kate 00:32:35  Marketing and my clients are parents with three year olds.

Yulonda 00:32:43  That's crazy.

Kate 00:32:44  Okay. And then right here where this little plus sign is. Add photos or files. So you can.

Yulonda 00:32:51  Either.

Kate 00:32:52  Upload the word document transcript or literally you can hit a shift enter. And you can cut and paste that content right there.

Yulonda 00:33:01  Okay.

Yulonda 00:33:01  Sounds good.

Yulonda 00:33:02  Thank you.

Kate 00:33:03  And then Jody will give you or whatever you call chat. I have one friend who calls it Chad. so, you know, you can have Chad, Jody, whatever you call ChatGPT or Gemini or copilot. You're right there in Microsoft. Just use copilot. Just flip copilot on and say, hey, this is what I need.

Yulonda 00:33:22  Okay.

Kate 00:33:23  You don't need to have formal prompts anymore.

Kate 00:33:25  AI is getting smarter and smarter. you can do it. I'm not saying you can't have formal prompts. What I'm saying is you don't need them.

Yulonda 00:33:33  Okay.

Kate 00:33:34  And sometimes, again, depending on how you think, you know, I always ask questions like, what did I. You know, what else might make this a really good newsletter article?

Yulonda 00:33:44  Okay.

Kate 00:33:45  Right now newsletter article. Blogs, social media posts, podcast. This is a marketing tool for your business. Make sure every one of those have a link to your website.

Yulonda 00:33:58  Okay.

Kate 00:33:58  Make sure they all have a call to action that says join our newsletter. Come in for a tour. Don't forget to like, share with your friends.

Yulonda 00:34:08  Okay.

Kate 00:34:08  Okay. Because just creating the content is not nearly as powerful as sharing the content with a call to action.

Yulonda 00:34:16  Okay.

Kate 00:34:17  Okay.

Yulonda 00:34:18  Okay.

Kate 00:34:19  So how was this? Was this a scary experience?

Yulonda 00:34:22  It was not a scary experience.

Yulonda 00:34:24  It was a very what you did. You just you.

Kate 00:34:26  Just recorded a podcast.

Kate 00:34:28  So what would you tell people in this experience?

Yulonda 00:34:31  like Nike. Just do.

Yulonda 00:34:33  It.

Kate 00:34:34  There we go. So that's it. That's the end of the episode.

Marie 00:34:37  Thanks for tuning in. We love bringing you real talk and fresh insight from the world of early childhood education. Be sure to follow us on social media to stay connected and catch all of the latest episodes. And if you're planning a conference, training, or special event. Kate and Carrie would love to speak to your audience. You can learn more about their keynote sessions and workshops at Kate and Carrie. If you learned something today. Share the show and leave us a review below. We'll see you next time on Child Care Conversations.